iheartcas.blogg.se - Slack technologies

Slack is famous for reaching a valuation of $1B after just eight months without spending a penny on traditional advertising or a Chief Marketing Officer. 2009-2013: The Death of Glitch and the Birth of Slack To understand how Slack came to be, we need to examine the circumstances surrounding its development-a curious tale that begins with a strange, failing video game.

Why building an ecosystem and platform around Slack was such a smart move.

How Slack’s understanding of how people used the tool before launching was a major strategic advantage.

How Slack was created out of necessity and allowed the company to pivot from a confused gaming product to a popular, profitable productivity tool.

By testing Slack on its own development team over a prolonged period of time, the company knew exactly how people were using its product long before unveiling Slack to the world-a crucial competitive advantage that propelled Slack to unprecedented heights of success. What began as an internal tool hacked together out of necessity soon became the most popular chat and productivity tool in the world used by 77% of the Fortune 100.

Slack’s tagline is “Be Less Busy,” but for the first two years of Slack’s development, the company was very busy. It also accomplished the seemingly impossible in just five short years: Slack made work fun. Slack isn’t just the fastest-growing SaaS startup in history.